Heron Island, Great Barrier Reef, Australia

Wednesday, 11 July 2007

Tin ears

I've only just noticed the Conservatives' new slogan "Our society. Your life". It rather invites the response "My life. None of your business." Are they all so tin-eared that no-one noticed the resemblance to this much-derided poster from the early days of WW2?

I just happen to have been watching the Fry & Laurie Jeeves and Wooster, and this slogan's de haut en bas tone seems all too familiar. Keeping up the act as Madeline Bassett was clearly too much of a strain; the nanny state may be old hat, so it's straight to the Aunt Agatha state: Bertie! You must marry!

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