But why only the West End? If the idea is (according to their press release) "Rather than the public seeking out its art - art is seeking out its public", why does it have to aim at "interrupting [people's] everyday lives and reminding them of the treasures" only when they're "just around the corner"?
Why not all over the suburbs - especially those where most people might not think of visiting the Gallery?
And what governed the choice of locations? This image is Psyche showing her sisters her gifts from Cupid. A back alley off Leicester Square - where it's been put - brings quite other "gifts from Cupid" to mind: well, maybe it's just my mind.
Still, it's a good start: but next year - what about Whitechapel, Harlesden, Colliers Wood?
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