The first (or the first to impinge on my consciousness) Christmas advert* has arrived. It would be for Disneyland.
*(overt - the perfume ads have been running since September: we all know they're aiming for the Christmas shopper, but of course they just show "aspirational" fantasies of one sort or another with brand names that don't seem to mean very much on their own, and certainly don't conjure up images of Santa and all that)
Also known as the Bah, humbug! phase.
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