Heron Island, Great Barrier Reef, Australia

Monday, 1 February 2010

It's not about the toys, it's about the spin-off merchandising....

What a coincidence that my superficial thoughts on e-books and readers came just before the hooha about Apple's new iPad device. It all looks as slick as other Apple products, but if it is indeed the case that it won't multitask (no listening to music while you read?) it sounds like a first attempt rather than a finished product.

The meat of it seems to be not so much what the device will do as another attempt to set up a "walled garden" to supply content. On which topic, some recent goings-on at Amazon are of interest.

It all seems to add up to another good reason not to commit oneself (not that I ever need an excuse for that).

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